18/05/2009
The tourist sees in the simultaneous presence of several actors (agencies, hotels, inns, bed & breakfast, farmhouses, holiday homes, transport, restaurants, etc ...) that depend on each other in their strategic choices, and the success of 'whole package depends on the marketing efforts conducted in the area.
Tourism demand is usually very complex and articulated in the same way and the offer to the tourist must be the result of the combination of many factors that contribute to form the final proposal tourist.
The concept of integrated tourism marketing can not be identified with the action of the individual, but must be framed within a community that seeks to promote the territory in all its forms, from the institutions that you have to pay the initiatives support of development.
The strategies in the dissemination of this communication are numerous and now the Internet is one of the major channels that convey the message.
The request of our territory has in past years, the product of the growth trend with regard to attendance, while the struggles of recent times tend to cool the markets.
In a moment of stagnation as the present, the logic of the tourist function of changes in economic factors, which determine the change in demand, which in recent years has seen:
- decrease the propensity to spend for the holidays
- prevail solutions package "last minute" or "low cost"
- A greater selection in the choice of holiday destinations and a fragmentation of holidays during the year in shorter periods
- The increase of users who have used the internet to evaluate, compare and buy your holiday
So today the internet identifies the shortest path between the demand and helping to reduce operating costs and is therefore destined to become increasingly essential element of communication for the development of tourism.
Luccaonline fits precisely in this context, in other words to create aggregation intent to pursue a common interest. All facilities involved in the exploitation of the territory in order to allow Lucca and its province to continue to be a destination for tourists interested in the Italian and foreign.
